Head of Business Development & Marketing at LEAD Enterprise Support Company Limited | Jobs in Nigeria

We are recruiting to fill the position below:

Job Title: Head of Business Development & Marketing

Location: Ikeja, Lagos
Employment Type: Full-time

Job Summary

• The Head of Business Development & Marketing would be responsible for driving the growth and expansion of the HMO by identifying new business opportunities, forging strategic partnerships, increasing client acquisition, and enhancing revenue generation.
• This role involves developing and implementing business strategies, managing key accounts, and ensuring the organization remains competitive in the healthcare insurance industry.

Key Responsibilities
Strategic Planning & Business Growth:

• Develop and execute business development strategies to achieve revenue and growth targets.
• Identify new market opportunities, products, and services to expand the HMO’s market share.
• Analyze industry trends, competitor activities, and market conditions to shape business strategy.
• Establish partnerships with hospitals, clinics, corporate organizations, and other stakeholders.

Client Acquisition & Relationship Management:

• Lead the acquisition of new corporate and individual clients for the HMO.
• Maintain strong relationships with existing clients to ensure retention and satisfaction.
• Negotiate and close contracts, agreements, and partnerships to enhance business opportunities.
• Conduct presentations, meetings, and pitches to potential clients and partners.

Product Development & Innovation:

• Collaborate with internal teams to develop innovative healthcare packages tailored to market segments.
• Monitor customer feedback and adjust service offerings to enhance customer experience.
• Work with the marketing team to develop promotional strategies for new and existing products.

Revenue Generation & Financial Management:

• Drive revenue growth by increasing membership enrollment and premium collections.
• Develop pricing models and proposals to attract and retain clients.
• Monitor financial performance and ensure business growth aligns with organizational goals.

Team Leadership & Collaboration:

• Lead and mentor the business development team to ensure high performance and target achievement.
• Collaborate with other departments such as marketing, operations, and customer service to drive business growth.
• Provide regular reports and updates to senior management on business development activities.

Key Performance Indicators

• Growth in client acquisition and membership enrollment.
• The revenue increases from new and existing accounts.
• Client retention and satisfaction rates.
• Several strategic partnerships secured.
• Successful execution of business development initiatives.

Key Qualifications & Skills

• Post Graduate degree in Business Administration, Marketing, Economics, or a related field.
• Minimum of 7-10 years of experience in business development, sales, or marketing in the HMO or healthcare insurance industry.
• Strong understanding of health insurance, managed care, and regulatory requirements.
• Proven track record of developing and executing successful business strategies.
• Excellent negotiation, communication, and presentation skills.
• Ability to build and maintain strong relationships with clients and stakeholders.
• Strong leadership, team management, and problem-solving skills.